The Tourism Ministry will implement a promotion marketing campaign to achieve a goal of 250,000 vacationer arrivals per thirty days. “Our international promotion program shall be carried out in March or April subsequent yr however we have now launched a particular short-term program aiming to draw at the very least 250,000 vacationers to Sri Lanka each month,” Tourism Minister Prasanna Ranatunga instructed the Sunday Observer yesterday.
Minister Ranatunga stated the goal is to draw extra vacationers from nations equivalent to Germany, France, Russia, Ukraine, Kazakhstan, the US, UK, Canada and India. He stated the Ministry additionally hopes to attractmore vacationers from China.
“Journey brokers of those nations request us to advertise Sri Lanka as a vacationer vacation spot slightly than finishing up separate promotional campaigns for tourism and tea. Due to this fact, we hope to make preparations on this regard via discussions with Ambassadors in these nations,” he stated. The Minister stated it has additionally been determined to present large publicity in these promotions to Sri Lanka as a rustic that has efficiently carried out Covid-19 vaccinations, focusing on vacationers in main nations. The purpose of the Tourism Improvement Authority needs to be to draw extra vacationers to the nation inside the subsequent two months, he stated, including that each one actions of the establishment needs to be carried out primarily based on that. It’s also important to implement a contemporary program for this via artistic concepts, he stated. He stated, “Our goal is to carry 250,000 vacationers to Sri Lanka per thirty days from subsequent month. If we will attain at the very least half of this goal, that might be an enormous achievement for us. We now have not drawn up a particular program for subsequent yr as but. Nevertheless, our goal is to someway attain the goal of 250,000 vacationers per thirty days.”
The Minister stated at current, the variety of vacationer arrivals to Sri Lanka is step by step rising. Earlier, solely 100 to 200 vacationers arrived on the Bandaranaike Worldwide Airport (BIA) a day. At current, almost 6,000 to 7,000 vacationers use the BIA every day. “When vacationer arrivals step by step improve, it could be a boon to our economic system.”